Signet Jewelers Holiday Sales Up 7.1%, Same-Store Sales Up 3.3%

Kay Jewelers, one of the U.S. brands
owned by Signet.

Signet Jewelers Ltd., the largest specialty retail jeweler in the U.S. and U.K., said Tuesday that sales for the November-December holiday period rose 7.1 percent to $1.23 billion. Same store sales were up 3.3 percent for the nine-week period.

Strong sales in the U.S. overcame a decline in sales for the company’s U.K. stores. Consolidated e-commerce sales increased by 39 percent, comprised of a 49 percent increase in the U.S. and an 8 percent increase in the U.K. Holiday sales for 2012 did not quite reach the level of growth that the jeweler saw in 2011, which was 7.5 percent.

“We saw particularly strong performance in the weeks and days leading up to Christmas,” said Mike Barnes, Signet CEO. “Business trends continue to be encouraging in the U.S. and have improved in the U.K. after the holiday season.”

The Bermuda-based jewelry retailer owns and operates Kay Jewelers; Jared, the Galleria of Jewelry; and a number of regional brands in the U.S. and H.Samuel and Ernest Jones jewelers in the U.K.

The company’s U.S. division saw a year-over-year sales increase of 9.9 percent to just over $1 billion, compared to an increase of 9.2 percent in the comparable nine weeks. Same store sales for the period increased 4.7 percent led by both Kay and Jared, compared to an increase of 9.2 percent in the comparable nine weeks. The total sales figure for 2012 includes $37 million from the Chicago-based Ultra Stores retail chain, which Signet acquired in October.
 
“In the U.S. we experienced broad based strength across our merchandise offerings led by our initiatives in bridal, branded and exclusive merchandise, colored diamonds, fashion jewelry and watches,” Barnes said.

Holiday sales in the company’s U.K. division fell by 5 percent to $203.4 million, compared to an increase of 0.9 percent in the comparable nine weeks. Same store sales in the U.K. were down 2.6 percent compared to an increase of 1.8 percent in the comparable nine weeks.

“In the UK watches and branded jewelry were the strongest performers,” Barnes said.

In its outlook, Signet said diluted earnings per share for the fourth quarter are projected at $2.05 to $2.10. Diluted earnings per share for the 53 weeks ending Feb. 2, 2013, are projected at $4.28 to $4.33.

Capital spending for Fiscal 2013 is anticipated to be $138 million to $142 million reflecting current estimates of project timing. In addition to the Ultra Stores, Inc acquisition. Signet says it anticipates 48 new US-based stores for the year.

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Birks & Mayors Holiday Sales Total $79.5 Million

Luxury jewelry retailer Birks & Mayors Inc.said Tuesday that net sales during holiday season (October 30, 2011, - December 24, 2011) increased by 5 percent, year-over-year, to $79.5 million.

The $4 million increase in net sales was driven by 3 percent increase in comparable store sales and higher revenues related to precious metal refining services offered to the company’s customers in Canada, partially offset by $600,000 of lower sales related to translating the sales of the company’s Canadian operations into U.S. dollars with a relatively weaker Canadian dollar.

The Montreal-based company’s primary business is the ownership and operation of the Birks luxury jewelry retail chain in Canada and the Mayor’s luxury jewelry retail chain in the southeastern United States.

Comparable store sales during the holiday season increased by 3 percent on a consolidated basis with comparable store sales in Canada increasing by 4 percent and U.S. comparable store sales growing by 2 percent, the company said. The stronger sales results in both Canada and the U.S. reflect an increase in the average sale.

“The holiday season began with good sales momentum, however, during the final weeks before Christmas we experienced strong declines in customer traffic in our stores,” said Thomas A. Andruskevich, Birks & Mayors president and CEO. “As such, our sales increases during the holiday period were somewhat softer than what we would have liked to see.”