5% Increase in Q3 Gold Jewelry Demand

Gold jewelry demand for the third quarter of 2013 increased 5 percent year-over-year to 486.7 tons, the World Gold Council said Thursday, marking the best third quarter performance for the precious metal since 2010. 

In terms of value, gold being used for jewelry for the period fell by 15 percent year-over-year, due to a drop in the trading price of the precious metal, according to the WGC’s Gold Demand Trends report for the third quarter of 2013. Demand for the period was worth $20.8 billion, the lowest quarterly value since the third quarter of 2010.

Global growth for the period was led by high-karat gold jewelry purchases in Asia, the Middle East and the US, 

“An almost universal phenomenon in the third quarter was the increasing popularity of higher carat jewelry,” the WGC said in its report. “Across Asia, the Middle East and in the US, higher carat jewelry was noted as an area of particular growth as the increased investment properties associated with gold of higher purity came to the fore. The fact that jewelry retailers in a number of markets were increasingly stocking investment products (small bars and coins) provided further evidence of the greater blurring of the jewelry/investment distinction.”

Consumers in China generated 163.7 tons of jewelry demand in the third quarter, making it by far the largest single jewelry market. The country’s year-to-date, demand of 518 tons already equals the same amount for the full-year 2012.

“To some extent, exhaustion set in towards the end of Q3 after such a frenetic second quarter, but continued expansion of the retail network confirms that the trade sees prospects for growth,” the WGC said.

Increases were reported in 24k jewelry (known as “chuk kam”), which has a purity rating of 95.95 percent and in “four nines” gold (gold jewelry of 99.99% purity, compared with the typical 24-carat purity of 99.95%). The WGC explained that the former is unique to China and is most popular with consumers in lower tier markets and rural areas as an investment hedge.

Mainland Chinese consumers also attributed to a 28 percent increase in gold jewelry consumption in Hong Kong to 7.5 tons.

In the US, the WGC noted that “demand was a key development.” Gold jewelry demand for the third quarter rose 14 percent year-over-year to 43.4 million tons.

With the exception of fourth quarter demand (driven by holiday sales), the third quarter was the first quarter in four years in which gross jewelry demand exceeded recycling—creating net positive jewelry demand,” the WGC said. “Since Q3 2009, gross new quarterly jewelry demand had been exceeded by the recycling of old gold jewelry as distress selling took off during the economic downturn,” WGC said. “Increasingly positive sentiment among US consumers during the third quarter reversed this trend.”

The report also notes a shift towards 18k jewelry from 14k.

“Given recent developments in the US, consumer sentiment has taken a hit early in the fourth quarter, but the seasonal impact, together with prices holding below US$1,400/oz, suggests a certain amount of resilience,” the WGC said.

India, one of the world’s largest markets for gold jewelry, saw demand drop by 23 percent year-over-year to 104.7 tons due to import restrictions imposed by the government. “Demand for gold jewelry among Indian consumers remains strong, but reduced supply has prevented this demand from being fully realized,” the WGC said.

"The smaller Asian markets had robust growth for the period, with the exception of South Korea where weak consumer sentiment and a sluggish domestic economy dampened demand," the WGC said. "Across the rest of the region, there was a trend for higher karat jewelry pieces of relatively simple design as consumers across the region took advantage of gold’s increased affordability."

Gold jewelry demand in the Middle East increased 9 percent to 51.2 million tons, due to lower prices across the region, the WGC said. The “unsurprising” exception was Egypt.

“The emphasis on 22-karat gold at the expense of 21- and 18-carat diamond-set jewelry suggests demand was stronger among domestic consumers relative to western tourists.”

The third quarter in Turkey, which is traditionally strong, saw year-over-year demand increase 14 percent. In value terms, demand was virtually flat, due to a 12 percent decline in the local currency price of the precious metal.

Russia’s growing middle class, armed with greater disposable income, helped generate a 7 percent year-over-year growth in jewelry demand.

“European markets were again the exceptions to the more positive global picture, with both UK (-14%) and Italy (-7%) posting year-over-year declines due to “economic concerns,” WGC said.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes Website.

The Dramatic Fall of India’s Largest Jewelry Company

Mehul Choksi, managing director of Gitanjali Group, is under investigation for stock market manipulations.

One of the world’s largest diamond and jewelry companies has quickly fallen on hard times. The Gitanjali Group, which bills itself as the “world’s largest integrated conglomerate of diamonds, jewelry and lifestyle brands,” has seen its share price fall 79 percent in a month, largely due to the Reserve Bank of India's recent restrictions on gold imports that has damaged much of the jewelry trade in the country. However, the latest setback on Thursday appears to have been self afflicted.

Gitanjali’s managing director, Mehul Choksi, has been suspended of trading activities by the Securities and Exchange Board of India (SEBI), as part of a probe into suspected market manipulations, according to reports by the Economic Times of India and other publications in the country.

Choksi is one of 26 individuals and firms that were suspended Thursday, according to reports. They are all suspected of being linked with a securities and stock brokerage services company called Prime Broking Company (India) Ltd., which also operates under the name Prime Securities. The company is described by The Economic Times as a “significant shareholder” of Gitanjali. Choksi is the leading shareholder of Gitanjali with a 51 percent stake. They are being investigated for allegedly making trades while concealing their identities, according to the report. 

According to a second story in The Economic Times, Gitanjali shares appear to be in the center of this investigation. Several investors reportedly purchased Gitanjali shares through Prime Broking, “which allegedly pledged these without their consent to take exposure on the derivatives segment of NSE.” Two of the suspended parties have filed police reports against Prime Broking.

The company that began in 1966 as a cutting and polishing diamond operation for the jewelry trade has undergone dramatic and expansive growth. Gitanjali now operates on five continents and in just about every sector of the jewelry industry. It is one of India’s largest diamond manufacturers, jewelry manufacturers and retailers. It manufactures rough diamonds, designs and builds jewelry, creates jewelry brands and distributes diamonds and jewelry for wholesale and retail—including its own stores in India, the US and other parts of the world. It claims to be:

* The world’s largest number of established jewelry brands under one roof;

* A distributor and retailer with 4,000 points of sales throughout the world; and

* The largest precious jewelry manufacturer in the world, with the ability to produce 235,000 jewelry pieces per month across nine manufacturing facilities.

In India—in addition to its vast manufacturing, design, distribution and retail operations—it owns approximately 20 jewelry brands, each one fronted by a Bollywood star.

Among its holdings in the US is Samuels Jewelers, the country’s fifth largest retail jewelry chain with 111 stores. In Italy, it owns five jewelry brands under the name “Leading Italian Jewelers,” with the most prominent being luxury jewelry brand Stefan Hafner. It also has large operations in Belgium, UK, Japan, China, Southeast Asia and the Middle East.

If that’s not enough, the company owns 17 watch brands (including Italian brands Morellato and Pirelli) and several brands that deal in household products, particularly tableware and silverware, that include the Italian companies Greggio Argento and Donatella.

Gitanjali’s influence on the worldwide jewelry trade cannot be underestimated. Its suffering may have a domino effect—particularly in India..

The company trades on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). Since June 24, the company went from a high of 550 rupees ($9.21) to a low of 115 ($1.93) on the BSE. It last traded at 115.60 rupees.

The impact of this setback will soon be known as markets will open in a few hours.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes Website.

U.S. Sees First Increase in Gold Jewelry Demand in 7 Years

Gold jewelry making a comeback.

Gold jewelry demand in the U.S. for the first quarter of 2013 grew by more than 5% year-over-year to reach a value of $986 million. This is the first increase in demand since the third quarter of 2005, the World Gold Council said Thursday.

The lower-end of the U.S. jewelry market rebounded considerably, the WGC in its quarterly Gold Demand Trends report, adding that it’s “a further positive sign of recovery in the U.S. economy, coinciding with a correction in the gold price over the course of the quarter.”

Meanwhile, the amount of gold used for the fabrication of jewelry worldwide increased by 12% year-over-year to 551 metric tons for the first quarter of 2013, worth a record value of $28.9 billion, according to the report.

The dramatic decline in the value of gold has led to an increase in demand, the WGC said in the report. However, that demand is largely limited to India and China, who continue to distance themselves from the rest of the world in their passion for gold jewelry. The two countries combined now account for 62% of gold jewelry demand, according to the report. The U.S. for the first time in more seven years saw a year-over-year increase in gold jewelry demand.

Other highlights of the report include:

* Gold jewelry demand surged by 19% in China to a record level, led by Chinese New Year gifting in January and a rebound in consumer sentiment, WGC said. This is despite new in leadership in China calling for less conspicuous consumption. Demand saw the largest increase in 24k gold jewelry, although demand for 18k gold jewelry also increased.

* In India, year-over-year demand grew by 15% and came just short of beating the fourth quarter 2012 record. However, that gain was compared a very soft first quarter of 2012.

* Meanwhile, gold jewelry demand in Italy and the U.K. fell dramatically, 12% and 7%, respectively, as difficult economic continues continue to lead consumers to purchase lower-karat gold and silver jewelry.

 Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes Website.

Reena Ahluwalia Designs Historic Indian Diamond Jewelry Collection

Courageous Spirit necklace

A friend of Jewelry News Network, Toronto-based jewelry designer Reena Ahluwalia, has created a jewelry collection that uses diamonds mined and manufactured in India. The first time in more than a century this has happened.

The diamonds came from Rio Tinto’s Bunder Project in Madhya Pradesh province, in the center of the country. Ahluwalia was born in Madhya Pradesh.

“What an amazing honor to give back to my province and country of birth,” Ahluwalia said.

Courageous Spirit earrings

Titled Courageous Spirit, the jewelry features a statement necklace and a set of complementary earrings. The collection incorporates a total of 25.34 carats of polished Bunder diamonds and 2.8 carats of rough Bunder diamonds, including a 5.04 carat round brilliant cut white diamond and a 5.02 carat round brilliant cut cognac diamond.

The diamond-encrusted disc symbolizes the natural abundance of the Bunder diamond deposit.

“Inspired by a compass, the disc rotates on a central axis, while a marker points to the true center of the Bunder story—the earthly origins of the diamonds and the pioneering spirit of the people who are so integral to Bunder's development,” Rio Tinto said in a statement. “The latitude and longitude coordinates of the Bunder diamond deposit are inscribed on the back of the disc.”

The rough diamonds were cut and polished by master craftsmen in Indian cutting and polishing factories, while the design was brought to life by Indian jewelry manufacturer Uni-Design Jewellery Private Ltd. of Mumbai.

The jewelry was unveiled Friday at an event in the province with Chief Minister of Madhya Pradesh, Shri Shivraj Singh Chouhan, in attendance.

“The Government of Madhya Pradesh has supported us from the very beginning in our quest to develop a new benchmark for mine development in India,” said Nik Senapati, managing director of Rio Tinto India. “I am delighted that seven years after our initial discovery, we can showcase these exquisite pieces of jewelry that provide a window into the enormous potential of the gems contained in the Bunder deposit.”

He added, “The Courageous Spirit jewelry collection holds a very special place in Indian diamond history as it has been at least a century since India has mined, designed and manufactured its own diamond jewelry.”

The Courageous Spirit collection is not available for sale, but will be showcased at a number of events throughout the second half of 2012.

The Bunder project was discovered in 2004 by Rio Tinto who entered into a “State Support Agreement” with Madhya Pradesh in 2010 to develop the project. Diamonds from the mine likely to come into commercial production in 2016, Rio Tinto said.

Please join me on the Jewelry News Network Facebook Page and on Twitter  @JewelryNewsNet.

Double-Digit Decline in U.S. Gold Jewelry Demand

The high price of gold continues to have a detrimental impact on the worldwide jewelry market as demand in this sector for the precious metal fell by 6 percent, year-over-year, in the first quarter of 2012, the World Gold Council said Thursday. The value of jewelry demand, meanwhile, grew by 14 percent to $28.3 billion.

Gold jewelry demand was weaker in all but six countries and clearly reflects the year-over-year 22 percent increase in the average gold price of gold to 1,690.57, according to the WGC Gold Demand Trend report for the first quarter of 2012.

In the U.S., demand fell 10 percent to 17.6 tons. In addition to the high price of the precious metal, the report blames high gas prices and cautious consumers. In value terms, gold increased by 10 percent to $958.2 million.

In Italy, demand slid 14 percent to 3.5 tons “as the negative economic environment took its toll,” according to the report. In the U.K., demand dropped 4 percent to 3 tons.

India, the world’s largest consumer of gold and gold jewelry, was largely responsible for the worldwide decline, according to the report. An unexpected substantial increase in the import tax on gold and the introduction of an excise duty on gold jewelry resulted in a three-week countrywide strike among jewelers until the government agreed to end the excise duty. A weaker rupee also added to the decline.

Meanwhile, China dominated the jewelry market as demand increased 8 percent to 156.6 tons in the first quarter. China accounted for 30 percent of all demand for the period, making it the largest gold jewelry market for the third consecutive quarter.

Demand in Russia was also robust with a 28 percent increase in the first quarter to 20.4 tons, attributed partly to stock building among the trade. However, the repot notes that “historically low inflation, GDP growth, improving consumer confidence and real wage gold,” contributed greatly to the gains. “Gold remains the most popular metal of choice among Russian jewelry consumers.”

Overall, global gold demand in the first quarter fell by 5 percent to 1,097.6 tons, the WGC reports. “This decrease was largely to be expected given the introduction of import taxes in India and high gold prices,” the report states. “Demand for the quarter was underpinned by increased demand in China, continued central bank purchasing and inflows into exchange-traded funds.”

Gold demand value for the period increased 16 percent to $59.7 billion. Gold demand includes its use in jewelry, technology, investment and official sector institutions (such as world banks).

“China and India have seen continuing economic growth and whilst China’s economy is expected to slow, it will nonetheless surpass the rates of growth in the West,” said Marcus Grubb, managing director, Investment at the World Gold Council. “As we previously forecast it is likely China will become the largest source of demand for gold in 2012.”

India’s February Gems and Jewelry Exports Down 39%

Fewer orders from western markets have resulted in a 39.3 percent decline in February gems and jewelry exports to $2.7 billion, according to India’s Gem and Jewellery Export Promotion Council.

The biggest losses among India's gemstone and jewelry manufactures were led by a 53.7% drop in polished diamond orders, followed by a 30.3 percent drop in gold jewelry exports. Exports of rough diamonds fell by 15.6 percent for the period and colored gemstones fell by a more modest 3.7 percent.

Gains for the month were led by silver jewelry (39.5 percent) and gold medallions and coins (15.7 percent).

GJEPC, the organization the leads the India gems and jewelry industry, reportedly blames the decline on fewer orders from the U.S. and Europe, whose economies are still struggling. Other major export markets for the gem and jewelry manufacturers are the UAE and Hong Kong.

The organization also reported that gems and jewelry exports increased by 4 percent from April 2011 till February.

India’s Diamond Growth to Slow Due to Lack of Rough

Photo credit: De Beers Group

Exports of gems and jewelry from India are expected to rise 5 to 7 percent in 2012/13, a slower pace than the prior year than the estimated 9 percent growth in 2011/12 that ends in March, as sourcing of rough diamonds and color stones is the "biggest constraint," Rajiv Jain, chairman of Gems and Jewellery Export Promotion Council, reportedly said.

Jain expects gems and jewelry exports from India to rise to $47 billion in the 2012 fiscal year, Reuters reports.

India, the largest diamond manufacturing center in the world, does not mine diamonds of its own. It depends on raw materials from Botswana, Zambia and South Africa among others for supply.

"Every mining country wants to process diamonds and color stones in their home country and increase employment there," Jain reportedly said.

Gems and jewelry amounts to 17 percent of India's total exports, and employs 1.5 million workers.

Jain reportedly said the council was focusing on Latin American countries and Commonwealth of Independent States, along with China, to promote jewelry from India, but will take time for substantial increase in the market share, Reuters reports.