Fabergé Flies with VistaJet

Contemporary interpretation of the Fabergé by artist Ian Davenport on the tail of a Bombardier Global 6000.

Luxury jewelry brand, Fabergé, has teamed up with luxury aviation company, VistaJet, in a promotion that puts a contemporary spin on the company’s legendary heritage.

The two companies commissioned artist Ian Davenport to create a design for the tail of one of VistaJet’s flagship aircraft—the Bombardier Global 6000—that depicts a contemporary interpretation of the Fabergé egg. To launch this project, VistaJet customers will be able to purchase a limited edition collection of Fabergé Fine Jewellery egg pendants in the cabin this spring. 

Exclusive collection of Fabergé Fine Jewellery egg pendants for VistaJet.

Davenport's egg is colored in waves of different shades of red, blue and green that reflects on the guilloché enamel pattern that Fabergé applied to its Imperial Easter Eggs. “This design blends heritage and modernity which perfectly reflects our contemporary vision of Fabergé today,” said Katharina Flohr, Fabergé’s creative and managing director.

Exclusive to VistaJet, the collection of fine egg pendants comes in a variety of designs in gold, colored gemstones and enamel, reflecting Fabergé’s legendary artistry and craftsmanship. The designs are available on-board starting at $7,900.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes Website.

Fabergé Invades London with an Egg for the Queen and an Easter Egg Hunt

The Fabergé Diamond Jubilee Egg.

Luxury jewelry house, Fabergé, has unveiled a custom bejeweled egg honoring Queen Elizabeth II’s Diamond Jubilee in London Tuesday as residents scoured the city streets to begin a 40-day hunt for elaborately decorated Easter eggs in a charity benefit.

Crafted with precisely 500 grams of rose gold, the design of the one-of-a-kind Diamond Jubilee Egg is topped with 60 gemstones—one for each year of the Queen’s reign—set in the pleats of its quilted rose gold surface and comprising diamonds, emeralds, rubies and sapphires. Actress Emilia Fox displayed the egg during the unveiling outside the recently opened Fabergé London boutique.

Actress Emilia Fox with the Fabergé Diamond Jubilee Egg.

The Diamond Jubilee Egg is valued at $157,850 and is the top prize in the The Fabergé Big Egg Hunt. It will be on display at the Fabergé boutique from February 21 until April 1, and then at Harrods in Knightsbridge from April 2 -8.

More than 200 eggs, each around 2 ½ foot in height and designed and decorated by designers and artists have been “hidden” around central London as residents try to find the eggs. Each egg holds a unique code which, when texted to the number provided via SMS, provides an entry to win the Diamond Jubilee Egg. Each additional code submitted provides an additional entry, increasing the chances of winning the Diamond Jubilee Egg. Charges apply to each text message, with the proceeds going to the two charities: Action For Children and The Elephant Family. Fabergé seeks to raise one million pounds for each charity

The creative talent decorating the eggs represents many disciplines—including architects product designers, fashion houses, jewelry designers and artists. They include Marc Quinn, Chapman Brothers, Sir Peter Blake, Zaha Hadid, Nicky Haslam, Candy & Candy, Gordon Murray, Bruce Oldfield, Robinson Pelham, Sir Ridley Scott, Diane von Furstenberg and Mulberry.

Each of these works of art will be sold by auction to raise funds for the charities. See www.thebigegghunt.co.uk for more information.

Fabergé's Eggcelent Easter Hunt

Tom Parker Bowles stands among the fiberglass eggs that will be painted and hidden throughout London.

Fabergé is taking over London, turning the center of the city into a hiding place for 200 massive, elaborately decorated Easter eggs. The eggs will be strategically placed throughout the capital and entrants will have the 40 days and nights of Lent—starting on Shrove Tuesday, February 12, 2012—to hunt down as many eggs as possible.

The promotion is naturally called “The Fabergé Big Egg Hunt.” The luxury brand is using the event to raise up to £2 million ($3.1 million) for Action for Children, a leading children’s charity, and Elephant Family, the UK’s biggest funder for the endangered Asian elephant (£1 million for each charity).

The two-and-a-half foot fiberglass eggs will be exclusively adorned and decorated by some of the world’s leading artists, architects, jewelers and designers including the Chapman Brothers, Vivienne Westwood, Giles Deacon, Zandra Rhodes,Diane Von Furstenberg, Sophie Dahl, Rob Ryan, William Curley, Bompas and Parr and Polly Morgan. The eggs, which are destined to become highly collectible works of art, will be available to buy once the hunt is over at three specially arranged auctions, with proceeds from the sales going to Action for Children and Elephant Family. The jewel in the crown of this auction will be an exclusively designed jeweled egg pendant by Fabergé, in collaboration with Nicky Haslam. All proceeds from the sales will go toward the two charities.

In addition, the event is an attempt to set the Guinness World Record for the biggest Easter egg hunt. It also serves as a promotion for the newly opened Fabergé boutique, the first time in a nearly a century that the brand had a store in London.

The event was launched in November at The Goring luxury hotel dining room, with a culinary creation commissioned by Fabergé, billed as the world’s most “eggsclusive” breakfast— smoked salmon, scrambled Burford Brown eggs, quail’s egg, lobster, and caviar. The dish will be added to the menu at The Goring Hotel throughout the duration of The Fabergé Big Egg Hunt. Below is a video of event, hosted by British food writer and broadcaster, Tom Parker Bowles, and with commentary from charity representatives, participating artists and Fabergé officials.