Jeff Cooper Unveils Bridal Jewelry App

Bridal jewelry designer, Jeff Cooper, has introduced an app for iPhones and iPads that allows brides-to-be the opportunity to virtually try on the company’s designs. It’s now available through the iTunes App Store.

For those looking for bridal rings, the app allows future brides to go through the inventory of Jeff Cooper to virtually try on rings, allows for photo sharing and connects them with an authorized retailer.

The mirroring function puts the jewelry on the person in real time. While trying on, customers can click on the pricing icon, compare similar and matching items, and watch a product video.

For David Cooper, president of Jeff Cooper, the app brings the company’s jewelry directly to more people.

“We're excited to be bringing our designs to an even wider audience,” he said.

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GIA Offers iPad Apps for Consumers and Jewelers

It’s a new year and the Gemological Institute of America—the education, laboratory and research organization that invented the 4Cs—has iPad apps that are designed to enhance the jewelry and gemstone buying and selling experience for consumers and retailers.

GIA’s newest app is just for retailers and designed to use at the point-of-sale (top image). It provides interactive 4Cs education that retailers can show consumers, guidance on using GIA grading scales, information on diamond treatments and access to GIA grading reports. Follow this link to learn how to download the app.

An iPad app for consumers was introduced in November and provides in depth 4Cs education, how to read a diamond grading report and information on various diamond treatments.