Royal Asscher has begun a strategic alliance in China and Macau with the Sparkle Roll Group Ltd., a distributor of top-tier luxury goods in China.
The alliance is for a period of 10 years, with an option to be renewed for another 10 years and will focus on the promotion and sales of several Royal Asscher diamonds and jewelry lines, most notably Royal Asscher Cut Diamonds the Stars of Africa Collection
“We have established a firm foothold in the Japanese market for 45 years where we supply 125 jewelers,” said Edward Asscher, President of Royal Asscher. “Next to the U.S. and European markets, the People Republic of China (PRC) is the fourth greatest market for our 159 year-old Asscher family company. We believe that Sparkle Roll's market leadership and extensive distribution network will help expand our reach across the broad spectrum of target audiences in the China and thus reinforce our presence in the market.”
Ivan Tong, chairman of Sparkle Roll added, “We began this exclusive distributorship in March 2011 and we are confident that Royal Asscher will be one of the most successful jewelry brands in the PRC.”
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Showing posts with label Stars of Africa. Show all posts
Showing posts with label Stars of Africa. Show all posts
Royal Asscher Releases Diamond Jubilee Edition of Stars of Africa Jewelry
The Royal Asscher Diamond Company released a limited edition version of its Stars of Africa jewelry line in honor of Queen Elizabeth II’s yearlong Diamond Jubilee celebration.
The newest collection consists of a ring and pendant made of 18k rose gold. The half-sphere of the ring contains a total of 2.12 carats of white, blue and fancy pink floating diamonds. The full sphere of the pendant contains 4.91 carats of white, blue and fancy pink diamonds. The colors of the diamonds resemble the three colors of The Union Jack, the British National Flag.
The Diamond Jubilee Stars are available in a very exclusive edition of six pieces, each with its own serial number and certificate and are only available at Harrods, London.
There are few in the jewelry and diamond industry that has had as long or as close of a relationship with with the British Monarchy as Royal Asscher. It began in 1908 when the Asscher brothers of Amsterdam cut the biggest diamond in the world: the Cullinan. The Cullinan I (530 carats) was mounted in the head of the Scepter with the Cross. the Cullinan II (317 carats) was mounted in St. Edward's Crown. Both are part of the Royal Crown Jewels and on permanent display in the Tower of London.
On the fourth day of the National Diamond Jubilee celebrations, Queen Elizabeth wore the brooch set with the Cullinan III and IV in front of a worldwide audience on the balcony of Buckingham Palace.
Royal Asscher and CoutureLab to Support the Seven Bar Foundation
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| This Shining Stars ring is among the Royal Asscher jewelry that will be available on CoutureLab. Photo credit: Royal Asscher |
Royal Asscher said Thursday that it is selling jewelry from its Stars of Africa and Shining Stars collections on the website CoutureLab to benefit the Seven Bar Foundation.
CoutureLab is a luxury gift website that sells fine and rare products that focus on quality, heritage and craftsmanship. Seven Bar Foundation is a social enterprise that empowers women in the developing world by providing microfinance opprtunities that fuels local businesses that enrich communities.
A total of 20 percent of retail profit from sales of Royal Asscher jewelry on CoutureLab will benefit the Seven Bar Foundation and help extend ladders to women out of poverty.
Royal Asscher’s Stars of Africa and Shining Stars collections consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty. Each piece is handcrafted by expert craftsmen in Florence, Italy.
The idea behind the Stars of Africa and Shining Stars jewelry lines has always been to raise funds and awareness for children’s programs in Africa through its Star of Africa initiative. This is just another way for the company and priduct to achieve this goal, said. Renata Black, founder of the Seven Bar Foundation says, “We are honored to call the Royal Asscher.
In addition, Royal Asscher, founded in 1854 and known for cutting some of largest and most famous diamonds in history, fits right in with a website that focuses on heritage.
“Royal Asscher supports CoutureLab founder Carmen Busquets’ vision for her website as a place where the stories of the products and the people behind them would be celebrated—where clients could not only learn about the heritage and see the true value of it, but also fall in love and own a piece of it,” said Lita Asscher, president of Royal Asscher of America.
